Calvin Klein unveils new logo in collaboration with Peter Saville

” A seriously boring logo, My 5 year old could have done better “

The graphic designer has worked with the fashion brand’s in-house creative team to tweak the logo and “return it to the spirit of the original” one.

Calvin Klein has a new logo, which has been tweaked and redefined by graphic designer Peter Saville.

The fashion label has swapped out its lowercase logotype for an uppercase one with a smaller kerning gap between letters, retaining its black colour and sans-serif.

 

The new logo was unveiled on the brand’s Instagram account, with Calvin Klein saying that the new logo is a “return to the spirit of the original”.

It aims to pay homage to the self-named company’s founder, who launched the US company in 1968, and to the “foundations of the fashion house”, says the company.

Calvin Klein’s in-house creative team, headed up by chief creative officer Raf Simons, worked on the new logo, collaborating with Saville.

A lowercase “ck” previously sat above the Calvin Klein logotype and was used alongside it – it has not yet been confirmed whether there will be a new short-hand uppercase “CK” icon to go alongside the new logo.

The previous Calvin Klein logo

Raf Simons is a Belgian designer who joined Calvin Klein in August last year, having previously held a role at Christian Dior. Peter Saville, originally from Manchester, is best known for his record sleeve designs for Factory Records, for artists including Joy Division.

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