General Mills Wants Hollywood to Make Monster Cereal Movies

General Mills cereals is campaigning to get its famous monster characters made into Hollywood movies.

Announced through General Mills’ site Work With the Monsters, the idea is that filmmakers, actors, agents, producers, animators, etc. will reach out to General Mills with pitches and plans to bring its intellectual properties to life, specifically the characters of Count Chocula, Boo Berry and Franken Berry.

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