A mad promo from electronic producer Iglooghost provides a fitting update of classic Warp visuals and some great interplay between live-action and 3D footage.
We’re big fans of indie game marvel Monument Valley at Digital Arts, and we were reminded of that game’s world by the new video from UK producer Iglooghost, Clear Tamei, which was filmed in the environs of Joshua Tree National Park, not a million miles away from the real-life Valley.
The hyperactive 3D visuals that are mixed in with the Joshua Tree footage not only suit the track’s mad 2001 era-Squarepusher-meets-Rustie vibe, but are also a fitting part of Iglooghost’s idiosyncratic world-building. Such playfulness has seen Iglooghost album covers and even Riso-print comics emblazoned with the alien denizens of the so-called planet Mamu, as animated for the vid.
“The exciting challenge of Clear Tamei was that it begins with a smooth lyrical section that quickly escalates into zippy hyperspace; obviously such an energetic sound requires appropriate visuals,” explains director Luke Gibson. “The process of making the video was finding the balance between live action and 3D footage, and not relying too much on one or the other.”
“The storyline of Iglooghost’s album also called for us to craft the vibrant, alien-like world of the music for the screen,” Luke continues. “We filmed the first scene at Joshua Tree National Park in California, which looks like another planet as soon as you start driving in.”
“The rainbow and red light scenes meanwhile were done in a white sound stage, and required a lot of improvisation and experimentation to get the look right, but we knew from the concept that we had to go all out and not hold back.”
We think you’ll agree they didn’t, with the final result not only being a mutant take on the Monument Valley aesthetic, but also a digital update of those classic analogue videos from late ’90s Warp, and a colour-led interplay between good and evil that would make Lynch proud. The gooey and gothic finale reminds us a little of cinema classic Under the Skin, too.
Despite these influences though, Clear Tamei stands in its own right as a thrilling piece of art; truly transcendent stuff.