Franchise Mode is the staple series of the Madden NFL games for players who wish for a long-term experience as they lead their favorite team to the Super Bowl. Players can choose to Be a Player, Be a Coach, or Be an Owner with pros and cons for each. Franchise modes can created or joined online, and online franchises can be private or public.
The Starting Franchise page will discuss how to create a new Franchise file or change the settings of one you already have going. The Be a Player, Be a Coach, and Be an Owner discusses the basics of those three game modes. The rest of the pages, such as Salary Cap and The Draft pages, will discuss how to run your team. Note that most pages will not apply if you choose Be a Player, as the running of the team will be left to AI control.