Netflix’s Novel Way to Keep You Laughing

Netflix has given us a peek behind the curtain and into some of the process it uses to determine what, exactly, you might be into in regards to comedy.

According to the company, 63% of its users have watched a stand-up special on the service. That’s a pretty substantial number, and represents some of the biggest names in comedy.  Netflix can then use the themes, or even specific jokes, to figure out what your tastes are.

Netflix comedy pairings. Netflix comedy pairings.

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