Updated 8/11/18 with more artists’ versions of the Apple logo for the iPad Pro launch.
Our invitation to last week’s iPad Pro launch featured one of over 350 different illustrated versions of Apple’s iconic logo. These were created by vector-based artists from around the world in a myriad of different styles, and those behind them are beginning to post them to their sites and social media channels.
Each uses the outline of the Garden of Eden-referencing logo as a frame to work within (and, occasionally, outside of). While some are simple, others are very detailed – but with all, it’s obvious from first viewing whose logo this is.
The aim is to present Apple as not only the producer of tools for designers and artists – but inherently creative in itself. Whether it has succeeded you can judge for yourself from our iPad Pro 2018 hands-on review.
As well as being included on the invites, they were used on Apple’s site to promote the event in advance of it happening – and animated versions were projected at the event before the presentation started.
Most of the artists have applied the trademark style to the logo – you would, wouldn’t you. That’s certainly true for vector graphics master – and long-time Digital Arts contributor – Karan, whose four Apple logo reinterpretations have his usual bold colours, stripes and circles.
Currently associate art director at Urban Outfitters and creative partner at Andy Rementer Studio, Margherita Urbani is best known for witty typographic and lettering creations – but here she’s kept it very simple.
This illustrator and animator’s Apple logos are just as rough and ready as the rest of his wonderful work. Fewer naked bits tho (we assume).
Daniel Ramirez Perez
Hvass & Hannibal
Here they’ve brought their trademark mix of bold colour, simple vector shapes and the influence of the jungle.
H&H’s clients have ranged from 4AD, Adidas and Asos to the Trailerpark festival and Wired magazine.
Siggi’s variations on the Apple logo have a diversity of style that reflects the artist’s ability to work both with clean abstract vectors and more narrative scenes.
Less well-known that H&H or Siggi, Rune Fisker‘s work often features characters in motion surrounded by a hectic world that they’re either utterly engaged in or overwhelmed by. For this project, unsurprisingly, it’s the former.
Danish illustrator Rune tweeted these.
Lastly, we haven’t confirmed that this is by Eiko Ojala, but we would be very surprised if it wasn’t considering the choice of colours and CG-papercut style.
We’ll update this story as more artists behind the logos are revealed.