Amazon Prime Day 2018: Get a 3 Month Free Trial of Premium Amazon Channels

The official start date for Amazon Prime Day 2018 is July 16 at 12 noon BST.

Welcome to IGN’s Amazon Prime Day 2018 page, your source for all the best deals in the UK. If you buy something through this post, IGN may get a share of the sale. For more, read our Terms of Use.

PAGE UPDATED: 13/07/2018

Amazon Prime Day is the biggest online shopping day of the year outside of Black Friday and will last for 36 hours this year, landing on 12 noon July 16th, and finishing on 12 midnight July 17thEarly Amazon Prime Day deals have already begun, and they’re all displayed below.

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The official start date for Amazon Prime Day 2018 is July 16 at 12 noon BST.

Only Amazon Prime Members Can Take Part

Only Amazon Prime members can take advantage of Amazon Prime Day related deals. You can sign up to a free 30-day trial membership or pay for one month of Prime for only £7.99 (click see more plans) if you don’t want to commit to a one year membership, which costs £79. Students can sign up for a free six month trial and if you’ve used that up, you can get 50% off a year of Prime at £39 per year (click see more plans) for up to four years.

Early Amazon Prime Day Deals

Head over to Amazon Prime Day’s deal page for some great early Amazon Prime Day deals (including the newly-announced Prime Day Launches), or check out my hand-picked deals for the run up to Amazon Prime Day below:

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Only for Prime Members: 3 Month Free Trial of Amazon Channels – Discovery, Shudder, BFI, MGM

Amazon Prime Video is a big-game player in the video streaming sector already, boasting rights to the most expensive upcoming TV series, Lord of the Rings. Amazon also let you add premium channels as add-ons via Amazon Video, and an early Amazon Prime Day deal is being able to get 3 months worth of Discovery, Shudder, BFI and MGM as add-ons for a free trial.


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Only for Prime Members: 4 Months of Amazon Music Unlimited for 99p (usually £31.96)

Amazon Music Unlimited is usually £9.99 a month, or £7.99 a month if you’re an Amazon Prime member, which means you’ll be saving a load of money with this amazing early Amazon Prime Day deal. Amazon Music Unlimited has 40 million songs in its arsenal, with new releases everyday from today’s most popular artists. Amazon Music Unlimited, by nature, compatible with Amazon’s smart speaker devices.


Prime Savings

Only for Prime Members: 20% off Selected Items from Amazon Warehouse Deals

Until July 16th, 2018 at 11:59 BST, Amazon Prime members get a 20% discount off selected products from Amazon Warehouse Deals. The 20% discount will be subtracted automatically at checkout. Deals from Amazon Warehouse Deals are all quality used products. 


Hand Picked Deals: Second-Hand Sony PSVR Headset for under £128

You have to be logged in to Prime to see Amazon Warehouse Deals. The 20% discount will be subtracted automatically at checkout.


Amazon Devices Already on Sale

This is an Early Amazon Prime Day deal, reserved only for Prime members. 



Only for Prime Members: Amazon Prime Day Launches Deals

New this year, Prime members can shop Prime Day Launches: exclusive new items and special-edition products that are available only to Prime members. Make sure you keep checking back as more brand new products will become available as soon as they launch.

Landing Pages

Individual Products


Twitch Prime

Get Free Games Every Day Until July 18th with Twitch Prime

Amazon Prime members get free access to Twitch Prime. Sign up to Amazon Prime through here (free 30-day trial or one month for £7.99), to get a new game everyday for free up until July 18th. Not only that, but you’ll also get access to every Amazon Prime Day deal and free one day delivery. Currently, these are the games and offers you can get from Twitch Prime.



Only for Prime Members: 3 Months of Kindle Unlimited for £0.00 (usually £23.97)

Enjoy unlimited access to over 1 million books for 3 months, absolutely free.

Bookmark This Page for All the Best Amazon Prime Day Deals in the UK

Once Amazon Prime Day goes live, I’ll be continuously adding and updating this page with what I think are the best deals. Below are some incredible early Amazon Prime Day deals for you to take advantage of, which I’ll also be updating everyday. Be sure to bookmark this page and check back more than once. I’ll also be adding a second page to highlight the best lightning deals and exactly when they go live.

What is Amazon Prime Day?

Amazon Prime Day is Amazon’s way of rewarding Prime members by offering great discounts over a range of categories. Last year, deals lasted for 30 hours. However, deals will be extended to 36 hours this time around. While many consider Amazon Prime Day just another Black Friday, that’s not necessarily the case. According to Amazon, Black Friday is about buying gifts for others (as it’s just before Christmas), but Prime Day is all about treating yourself.

Like our Facebook or Follow our Twitter for Amazon Lightning Deals

A lightning deal is a promotion in which discounts are offered on an item for a short period of time, and usually with limited stock. Follow either of our social pages (Facebook / Twitter) to get a comprehensive list of lightning deals for Amazon Prime Day. We’ll display exactly what and when lightning deals go live to ensure you’re prepared for the best of them.

Check out our latest Daily Deals post for some great deals on the run up to Amazon Prime Day, and also deals from other retailers getting in on the action.

What Deals to Expect on Amazon Prime Day

I’ve now got word from Amazon, and these are the best deals you can expect for the highly-anticipated day. The deals look great right?

  • £35 off the Kindle Paperwhite, Prime Day price, £74.99 (was £109.00)
  • £40 off Fire 7 Kids Edition Tablet, Prime Day price, £59.99 (was £99.99)
  • £40 off Fire HD 8 Kids Edition Tablet, Prime Day price, £89.99 (was £129.99)
  • Up to 30% off Sony and Canon Cameras
  • Up to 30% off TVs from LG, Sony, Toshiba and more
  • Up to 30% off premium brands with Amazon Fashion including G-Star, Pepe Jeans and more
  • Up to 30% off projectors from Epson, Optoma, LG and Sony
  • Up to 30% off Sennheiser, Bose and Sony Headphones
  • Up to 55% off Samsonite and American Tourister Luggage
  • Up to 30% off Keter Garden Furniture and Storage
  • Up to 40% off Kitchen and Home appliances including Crock-Pot, Tefal and Philips
  • Up to 30% off Audio Technica, Ion Audio and Hercules

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