The 10 biggest rebrands and logo designs of 2019

We look back at our most popular stories across branding and logos from the last year, from a sustainable (and undeniably French) identity for the Paris Olympics to BT’s 50th birthday rebrand.

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Space10: “We try not to predict the future, just embrace it”

Winners of the Design Week Social Design Award 2019, Ikea’s research and design lab Space10 has had a busy year – here they speak to us about crowdsourcing, why you don’t need to be an expert, and the cookbook of the future.

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Space10: “We try not to predict the future, just embrace it”

Winners of the Design Week Social Design Award 2019, Ikea’s research and design lab Space10 has had a busy year – here they speak to us about crowdsourcing, why you don’t need to be an expert, and the cookbook of the future.

The post Space10: “We try not to predict the future, just embrace it” appeared first on Design Week.

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Dr. Seuss Enterprises to launch series of educational AR apps

Designed and developed in partnership with UK-based studio Sugar Creative, the first app of the series will be based on Dr. Seuss’s ABC: An Amazing Alphabet Book and is set to be released in Spring 2020.

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The Home Office is searching for a “user-centred design partnership”

The UK government body responsible for immigration, security and policing has published a tender document looking for those that might be able “design and deliver technology which supports the transformation of the Home Office”.

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“Trust, transparency, and no cannabis leaves” – designing for the UK’s CBD market

Market value is set to reach almost £1 billion in the next five years, but experts say careful design is needed to ensure products don’t suffer from preconceived negative associations of cannabis.

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Designers on Sports Direct rebrand: “You can’t simply gift-wrap gaffes”

Sports Direct International will rebrand as Frasers Group, subject to a shareholders’ vote. The unusual move for a FTSE 250 company follows a series of scandals about the group’s governance as well as working conditions at Sports Direct stores. Owner Mike Ashley has also expressed a desire to elevate the group’s image, planning to rebrand some House of Fraser stores as luxury lifestyle concept shops. Is this an effective branding strategy for the retailing group, and how can it position itself better for modern consumer tastes?

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Mooncup packaging redesign: “It’s time the product shouted proudly from the shelf”

Established in 2002, the Mooncup was the first menstrual cup on the market – a brand overhaul from Bluemarlin looks to strengthen its position as an “ethical pioneer”.

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