Why Comic-Con Was the Best Time to Release Marvel Ultimate Alliance 3

Marvel, unsurprisingly, dominated San Diego Comic-Con. With its Marvel Studios panel that fully outlined the Marvel Cinematic Universe’s Phase 4, and its Marvel Games panel that showed off Marvel’s Avengers footage to fans en masse, the show might as well have been called Marvel’s San Diego Comic-Con 2019. But one of Marvel’s smartest moves didn’t even happen at the show itself — it was the release of Marvel Ultimate Alliance 3 that same weekend, timed perfectly to capitalize on the fan fervor of all things Marvel.

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